Primera Menstruación con LadySoft Chile y Conectando en Femenino

A first period doesn’t need to be a scary or lonely process to endure, but one we can appreciate, support and celebrate each other through.

Red Box with Caterpillar to Butterfly Transition in an Arc
Red Box with Caterpillar to Butterfly Transition in a Fleeting Upward Line
Letter and Graphics of Caterpillar to Butterfly Transition in an Upward Fleeting Line on Red Paper
Letter and Graphics of Caterpillar to Butterfly Transition in an Arc on Red Paper

As Head of Design and Communications at Fundación ConectandoenFemenino we collaborated with LadySoft Chile to create a First Menstruation Kit for a Commercial Campaign in September 2024.

The concept behind that women do not need to face their menstruation alone and afraid, but with the company of other women who are well into their lives and have had these experiences reaccomodating themselves into their bodies as they change.